Audience Research

PRIMARY AUDIENCE

§The primary audience of my music video would be fans of Marina and the Diamonds as the song would be on her album and therefore the fans would watch the video.
§It could also be aimed at people who generally like the pop genre, and not just necessarily Marina and the Diamonds.
§This audience is generally girls aged between 12-25.

WHO ARE THE AUDIENCE?
§The audience would be mainly teenage girls around the ages of 12-25.
§They would generally have an interest in shopping: in the typical age category shops for my audience include  Topshop, MissGuided and River Island.§This audience would be interested in the appearance of the artist as well as how she represents herself through her fashion choices.
§They would also pay attention to the lyrics of the song and due to the pop genre they would be very up beat and catchy.
§They would also be interested in attending music festivals and concerts. Some typical festivals that they would go to includes, Capital’s Summertime Ball, V-Festival and Wireless.
§Social networking will play a huge role in interaction with my audience. I believe this because pop artists and their fans rely on their phones and are often using their phones for platforms such as Twitter, Facebook and Instagram, where they can see what their favourite artists are doing and actively communicate with them.


COMMUNICATION WITH POP ARTISTS
§ As I have previously mentioned, social networking sites such as Instagram, Facebook and Twitter allow fans to keep up to date with their favourite artists as well as being able to find out extra information about the artist. This is because almost all music artists use these social networking sites regularly to keep fans up to date with what they are doing, gigs, and release dates as well as competitions to interact with their fans.
§YouTube is another way that fans are able to keep up to date with their favourite artists as they are able to watch their new videos and songs as soon as they are released free of charge. They would be able to post the video and anyone around the world would be able to watch it, which is a positive thing for the artist as it spreads quickly and can instantly boost their fame.
§The artist website may also be used by the fans as this would be kept up to date and new things would be posted as soon as they are released. This also allows anyone to visit it and would allow the audience to find out more about the artist. Merchandise is often sold on artists websites as well as pre-sales available for the fans when they have a tour in the nearby future.
§Magazines can also be used to communicate with fans as they would have new information and interviews with the artists. These magazines may include ones such as Top of the Pops, We Love Pop and Billboard.