Young and Beautiful FINAL

ALBUM POSTER FINAL DRAFT

This is the final draft of my album poster.

For the album poster, I chose to use a 'silhouette' theme as I felt it portrayed the album well, as the artist, Lana Del Rey, generally goes for a very classic and sophisticated look. The fans are aware of who the artist is however using the silhouette gives a sense of mystery as they cannot guess what the album would be like as much as if the artist was featured on the album. I chose to use the gold, glittery background as it is very feminine and sleek whilst also promoting wealth and power with the golden hues. This background is from the bar I shot in at my photoshoot, and I also used it for a image in my digipak with the artist sat in front of it, in order to make both pieces link together. I like the colour scheme of black, gold and white as it is simplistic however it also stands out a lot and will catch the audience's attention.

DIGIPAK FINAL DRAFT

This is the final draft of my digipak.

For the digipak, I chose to use a more simplistic front cover as the album poster was quite bold. I used a close up of the artist where the colours still match with the poster, through the use of fonts and even the artists makeup. I also used the picture for the front cover on the back of the album too, however it is much darker to give the same sense of mystery within the album poster. I felt that this look stood out and looked quite interesting as opposed to using a plain or patterned background. The image is quite dark, so I may increase the brightness a bit as it is almost difficult to see sometimes.

EVALUATION QUESTION 4

EVALUATION QUESTION 3

EVALUATION QUESTION 2

EVALUATION QUESTION 1

THIRD DRAFT

Contact sheet

Audience Feedback Survey

Here is the survey I have conducted in order to gain audience feedback about my music video on SurveyMonkey. I will analyse the data once I have received responses.

https://www.surveymonkey.com/s/7KHGH7S

SECOND DRAFT

Here is the second draft of my music video. I have changed the model as my previous model wasn't very comfortable whilst filming, however I feel using her helped me achieve the kind of look I wanted which made re-shooting with my new model a lot easier. I have interpreted new ideas into this new draft of my video, such as using the stage in my school hall towards the end of the video to depict how the artist has grown which is another visual progression - started in a small, black studio and then progressing on to a big stage. I also used a lot more lip syncing scenes which I feel worked effectively. I plan on editing this footage and adding the last shot (which is a photo of the young woman in a frame, with the older version of the woman looking back at herself) within the next week in time for my final draft.

Filming/editing schedule

Scene One:
Filming - 8th December 2014, 3-5pm
Editing - 11th - 18th December primarily. Continuing onwards until reshoots.
Reshoot - 16th February 2015, 12.30-3.
Editing: Continuing until finalised music video.
Progress: This will be filmed in the black box studio in the recital room at my school. There will be two spotlights and my model will be sitting in the middle of the darkened room, singing the lyrics of the song and applying makeup, doing her hair and getting ready. All props of makeup and hair products needed and black cloth for the table. I will try to get footage from several different angles in order to make the footage look diverse when put together in the music video.

Scene Two:
Filming - 11th December 2014, 4-5pm
Editing - 11th - 18th December primarily. Continuing onwards until finalised music video.
Progress: Filming of the old woman watching TV and looking back on younger self. Filmed in models home in Ruislip. Photoframe containing picture of model.

Raw footage

Raw footage from chrissie on Vimeo.

Pitch for Young and Beautiful

Visual Progression

Visual Progressions
Firstly, my music video will start off with my main character 'getting ready'. She puts on makeup, brushes her hair and puts on a new dress. She does this for the first minute of the video. The second visual progression would be the progression of the character herself; originally looking very plain and basic which then transforms to her looking very made up and pretty where she appears to be more confident. Another visual progression that links into this is the setting. Whilst the character is on her own, she is in a very enclosed space (black box studio) and it clearly is just the model alone in there. It would all be very dark so the character appears to be isolated. This then contrasts with the big stage and auditorium that would be seen in the next few shots where although she would again look very isolated being alone in such a big room, it would look very effective and show the visual progression. One visual progression which I will add to the video myself will be the colour highlighting the time change. I plan to use a soft, glowing effect to emphasise the lightheartedness of the video. I could also use a 'sepia' effect to reinforce the time period it would be set in, as the song itself was made for the hit movie "The Great Gatsby" and features on the soundtrack. This will stay until the very end of the video where it would change to very vivid colour informing the audience of the time change to the 21st century. The last visual progression within my music video would be the age difference - the overall music video would show the old lady at the end watching back on herself when she was younger so the visual progression is her growing up.

Storyboard

Photographs of chosen locations

My music video is mainly shot in a black studio. I chose to use a black studio as I can use lights effectively and completely control the whole look of the video. This also compliments the video because it is quite slow and deep therefore a hectic background wouldn't benefit the video very much in contrast to the black studio. I also had access to the green room however I much preferred the black room as it gave a nice silhouette look, and it also means that I don't have to spend a lot of time editing.

The location at the end of the music video is shot in the models house in Ruislip. I chose to shoot the last two clips here as it has an authentic look and enables the audience to relate to the model. As the main end shots consist of the model looking back at herself in a photo frame, it made sense for her to be shot at a homely environment.