Contact sheet

Audience Feedback Survey

Here is the survey I have conducted in order to gain audience feedback about my music video on SurveyMonkey. I will analyse the data once I have received responses.

https://www.surveymonkey.com/s/7KHGH7S

Filming/editing schedule

Scene One:
Filming - 8th December 2014, 3-5pm
Editing - 11th - 18th December primarily. Continuing onwards until reshoots.
Reshoot - 16th February 2015, 12.30-3.
Editing: Continuing until finalised music video.
Progress: This will be filmed in the black box studio in the recital room at my school. There will be two spotlights and my model will be sitting in the middle of the darkened room, singing the lyrics of the song and applying makeup, doing her hair and getting ready. All props of makeup and hair products needed and black cloth for the table. I will try to get footage from several different angles in order to make the footage look diverse when put together in the music video.

Scene Two:
Filming - 11th December 2014, 4-5pm
Editing - 11th - 18th December primarily. Continuing onwards until finalised music video.
Progress: Filming of the old woman watching TV and looking back on younger self. Filmed in models home in Ruislip. Photoframe containing picture of model.

Pitch for Young and Beautiful

Visual Progression

Visual Progressions
Firstly, my music video will start off with my main character 'getting ready'. She puts on makeup, brushes her hair and puts on a new dress. She does this for the first minute of the video. The second visual progression would be the progression of the character herself; originally looking very plain and basic which then transforms to her looking very made up and pretty where she appears to be more confident. Another visual progression that links into this is the setting. Whilst the character is on her own, she is in a very enclosed space (black box studio) and it clearly is just the model alone in there. It would all be very dark so the character appears to be isolated. This then contrasts with the big stage and auditorium that would be seen in the next few shots where although she would again look very isolated being alone in such a big room, it would look very effective and show the visual progression. One visual progression which I will add to the video myself will be the colour highlighting the time change. I plan to use a soft, glowing effect to emphasise the lightheartedness of the video. I could also use a 'sepia' effect to reinforce the time period it would be set in, as the song itself was made for the hit movie "The Great Gatsby" and features on the soundtrack. This will stay until the very end of the video where it would change to very vivid colour informing the audience of the time change to the 21st century. The last visual progression within my music video would be the age difference - the overall music video would show the old lady at the end watching back on herself when she was younger so the visual progression is her growing up.

Storyboard

Photographs of chosen locations

My music video is mainly shot in a black studio. I chose to use a black studio as I can use lights effectively and completely control the whole look of the video. This also compliments the video because it is quite slow and deep therefore a hectic background wouldn't benefit the video very much in contrast to the black studio. I also had access to the green room however I much preferred the black room as it gave a nice silhouette look, and it also means that I don't have to spend a lot of time editing.

The location at the end of the music video is shot in the models house in Ruislip. I chose to shoot the last two clips here as it has an authentic look and enables the audience to relate to the model. As the main end shots consist of the model looking back at herself in a photo frame, it made sense for her to be shot at a homely environment.

Draft album poster and digipak

Props list

As I am hoping to film my video in the up-coming weeks I need to get together the props I will need for filming. I need to think of this now because I will have to know where to get the props from and contact people if I am required to borrow anything.

 

The props I need for my video are:

• Curlers
• Water bottle
• High heels
• Glamorous dress
• Make-up
• Mirror
• Hairbrush
• Ring
• Photo frame
• Artificial rose
• Violin
• Shirt
• Tie
• Smart trousers
• Smart shoes
• Stereo

Draft album and digipak

Draft album and digipak

Location Recce

Location Recce

Proposal

Proposal

Risk assessment

Risk Assessment

Editing software

Editing Software

Contact with the artist

Here is a screen shot of the email I have sent to Lana Del Rey's management to gain permission to use the song "Young and Beautiful" for my music video.

Product research: music video analysis

California Gurls Analysis

Test shoot: Green screen

In my last leson I decided to do a test shoot with my artist to figure out whether I should use a black studio or a green screen. In the test shoot, I realised that it would be best to use the black studio because, as you can see, when she spins around you can still very clearly see the green lines around her, especially her hair. Although using a green screen would have meant that I would be able to control the video a lot more in the editing process, the black studio will definitely enable me to have a better quality and an overall more professional look. Here are some photos taken during the test shoot:

Draft album cover

 

I have created my draft album cover so that closer to the timem, when I have all of the relevant material, I will quickly and easily be able to drop everything in. I plan to consistently use the same fonts although the font used is subject to change. The image is currently a placeholder as I am yet to hold a photoshoot for the images that I will use for this project. I have chosen to use two reviews so that the audience will be persuaded to buy the album as they think it'll be good - especially from trusted music critics and magazines such as NME and The Guardian. Also, I have added social networking at the bottom so that the audience can interact with the artist.



Editing images - 3D effect

 

 



 

 

 

 

 

 

 

 

 

 

 

 

For my album cover and digipak, I have decided to go with a '3D' looking theme as it stands out and makes the image look really different and interesting. I decided to use an image of Ruth (who's going to be in my music video) from my AS coursework which she also partook in, so that I could play around with the effects and decide what would look best for when I have my real images ready. This will also help me to familarise myself with Photoshop and the tools used to create this effect. I plan on using another image that has a background so that I can enhance the image further and make her pop out of the image. The theme that I want to go with is very vintage and dream-like therefore the editing process is vital for the photos that I will use in this project.

Costume planning