Visual Progression

Visual Progressions
Firstly, my music video will start off with my main character 'getting ready'. She puts on makeup, brushes her hair and puts on a new dress. She does this for the first minute of the video. The second visual progression would be the progression of the character herself; originally looking very plain and basic which then transforms to her looking very made up and pretty where she appears to be more confident. Another visual progression that links into this is the setting. Whilst the character is on her own, she is in a very enclosed space (black box studio) and it clearly is just the model alone in there. It would all be very dark so the character appears to be isolated. This then contrasts with the big stage and auditorium that would be seen in the next few shots where although she would again look very isolated being alone in such a big room, it would look very effective and show the visual progression. One visual progression which I will add to the video myself will be the colour highlighting the time change. I plan to use a soft, glowing effect to emphasise the lightheartedness of the video. I could also use a 'sepia' effect to reinforce the time period it would be set in, as the song itself was made for the hit movie "The Great Gatsby" and features on the soundtrack. This will stay until the very end of the video where it would change to very vivid colour informing the audience of the time change to the 21st century. The last visual progression within my music video would be the age difference - the overall music video would show the old lady at the end watching back on herself when she was younger so the visual progression is her growing up.

Storyboard

Photographs of chosen locations

My music video is mainly shot in a black studio. I chose to use a black studio as I can use lights effectively and completely control the whole look of the video. This also compliments the video because it is quite slow and deep therefore a hectic background wouldn't benefit the video very much in contrast to the black studio. I also had access to the green room however I much preferred the black room as it gave a nice silhouette look, and it also means that I don't have to spend a lot of time editing.

The location at the end of the music video is shot in the models house in Ruislip. I chose to shoot the last two clips here as it has an authentic look and enables the audience to relate to the model. As the main end shots consist of the model looking back at herself in a photo frame, it made sense for her to be shot at a homely environment.

First draft: Young and Beautiful - Lana Del Rey

Draft album poster and digipak

Production Diary #9: NEW MUSIC VIDEO IDEA

After thinking through my options very carefully, I have decided to change my music video idea. Although it is very late to do this, I feel entirely confident that the new music video idea will be more successful and easier to create. I have decided to use the hit song Young and Beautiful by Lana Del Rey. This song is a lot more slow and full of emotion compared to my old song, Primadonna by Marina and the Diamonds. I have decided to change my music video as I struggled with the old song and idea as I couldn't visualise it in my mind and didn't have a lot of access to the costumes that needed to be acquired. I also didn't feel entirely confident using the desired effects that I needed. I feel a lot better about my new idea: the video will follow a young woman who is getting ready to go out. I will use a variety of shots such as long and extreme close up. At the end, an older woman, who is revealed to be the young woman from the beginning, reflects back on her life, however the story is that she is still beautiful despite her age. I have already begun to shoot and edit my footage together and plan to have my first draft in by next week.

Props list

As I am hoping to film my video in the up-coming weeks I need to get together the props I will need for filming. I need to think of this now because I will have to know where to get the props from and contact people if I am required to borrow anything.

 

The props I need for my video are:

• Curlers
• Water bottle
• High heels
• Glamorous dress
• Make-up
• Mirror
• Hairbrush
• Ring
• Photo frame
• Artificial rose
• Violin
• Shirt
• Tie
• Smart trousers
• Smart shoes
• Stereo